In order to popularize the trend of drinking tea and to provide a genuine environment for tea enthusiast, Ten Ren opened the cha FOR TEA aimed at the younger generation by combining youth, recreation, and a flourishing tea drinking culture.
The cha FOR TEA developed unique flavors of tea-ware, tea desserts as well as tea flavors. The tea meals served at the tea shop are most exquisite. There are 11 tea shops presently operating in Taiwan. In addition to Taiwans market, Ten Ren has rapidly expanded overseas with branches opening in Los Angeles and Sydney. Moreover, Ten Ren has inked an exclusive licensing deal with Japans Sugakico Group for distribution in the Tokyo and the surrounding market.